Momentum.
The quote of William James in the item "Do it Now", the idea that action and feeling go together - the "rush" being equally as important as the effort does suggest that the feeling that accompanies action spurs us into the next moment energized to act.
If we really take a close look at this sequence, or should we call it phenomena, we might discover that momentum, the case for doing it again, is a fundamental element in the process. In other words action accompanied by a feeling, call it a "rush", moves us to do more all in a moment.
Well maybe eventually it is repetitious and therefore boring and our interest sags. The energy declines and we eventually stop and look for something else to do.
Maybe we can change the way we do it before the rush wanes, before we get bored. We are developing here an argument for the value in proactive change.
Deliberately changing the way we do a thing.
Maybe change is what we fear most and we become entrapped, or feel secure in the comfort of repetition. Proactive change may keep us ahead of the evolving dynamics of our business or at least in sync with it.
A pretty good motivator to stay active is if what we are doing is profitable. To change what we are doing may or may not be productive, so the ability to measure the OLP* of the activity; when the result of energy invested appears to be flattening or diminishing is relevant. When this becomes apparent, and small changes in method have been explored and do not revive the performance, then there is a business decision to be made.
A bit like riding a beautiful black stallion! You need to be as smart as the horse you are riding; he knows a fence too high when he sees one just as well as yourself.
* See the article 'Optimum Level of Performance'
JFC October 2010
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